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QA with Soto


Q@A with Soto

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QA with Soto


Q@A with Soto

What's your background?

My family were all cab drivers here in Seattle. My mother, my father, my brother, my uncle. I started driving in my early 20's because I was a musician, and I loved the flexible schedule to permit me to play shows, go on tour etc. Plus I liked the feeling of working hard and seeing the cash result immediately. In 2006 I stepped away from the taxi industry to start my own Black Car service. Crown Crown. 

Where are you and your family from?

My father immigrated from Thessaloniki Greece, my mother American born. I was born on First Hill in Seattle, Washington. 

You have family history in the cab business?

Yes, my father met my mother while each washing their Farwest Cabs at the Pink Elephant Car Wash in the 60's. My father went on to own a handful of taxis in Seattle before his passing in 2003. 

Tell us about Crown Car.

Crown Car was formed in 2006 to be an evolution in getting around. Handpicked drivers, reasonable rates for riders, and a real community, not just a sense of community. Every driver you knew within a few degrees, or you wanted to know them if you didn't already. 

Why did you start MotÖr?

Motör is based on the same principles as Crown but structured to compete price wise, and quickness. It's objective is to give the riders a more consistent experience in terms of Driver quality, and personality, but also to make sure the drivers earn a fare cut for their hard work in a city that is rapidly rising in living costs, while our competitors cut wages more and more for their drivers. 

What is your goal for MotÖr?

The big picture for Motör is to introduce viable, and sustainable ways to get around the city in terms of consumer price point, as well as driver income. We see a lot of potential growth in untapped methods we're excited to invent and introduce in the future. This may be a local thing, but we have big dreams that we will make a reality. 

Why are the drivers better?

It's as simple as personal references, face to face interviews. Our (not so) secret sauce is hiring on a sensibility character trait. 

Why should they work for you?

Better community, better communication, receptive to Driver input. In fact, it's Driver input that makes the changes for the most part. And of course, drivers keep more money in their pockets with us. 

Why should a passenger ride MotÖr over the competition?

Consumers make the choices. They ride with us because we take a no BS approach. Drivers are cooler, no surge pricing, and we listen to you. 

What's your favorite car(s)?

Tough one! I love all kinds of cars. I love a sweet 1977 Toyota Celica GT to rip it up in, 1967 Cadillac Eldorado for those smooth road trips, and a 1969 Dodge A100 van for those weekend getaways. Nothing like a tin can with a 318 between the drivers and passengers seat to set your coffee on to keep it warm 

What album are you mostly likely to be playing when you're out driving for MotÖr?

My go to is, and always will be The Hellacopters High Visibility

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QA with Paul


Q@A with Paul

QA with Paul


Q@A with Paul

What's your background?

I was born and raised in Yorkshire in the North of England. My dad was a mechanic and we restored old British cars. Jags, Triumphs. 

Why did you start Motör?

I knew Soto from Crown Car days - I was a customer. He knew I had helped start some Seattle businesses, he came to me with this idea, and after some refinement, here we are. I liked the small-scale, local, safety focus. Relatively low start-up costs, no external investment, just me and Soto making or breaking it.

What is your goal for Motör?

What Soto said. Make Seattle work on a relatively small scale, maintaining high quality vetting for drivers. Then LA next?

Why are the drivers better?

We talk to or contact all the drivers. They cannot publicly sign-up, they apply first. Most of the initial drivers are known to us, either from Crown Car or close friends of friends.

Why should a passenger ride Motör over the competition?

A chance to have me as your driver! In an 80s Porsche or RHD Skyline! Serious answer - to support a local business that cares about its passengers' safety and looks after its drivers. 

What's your favorite car(s)?

Porsche 911. I've raced and driven them for 25 years. Having said that, I love quirky and unusual cars of the 80s and 90s. Lotus and NSX are up there as decades ahead of their time. I also just bought a time-capsule 30k mile 1980 Honda Civic Wagon, which I will be giving Motör rides in soon!

What album are you mostly likely to be playing when you're out driving for Motör?

I don't have albums anymore, just random playlists, but it's likely to include anything from Clash to Cocteau Twins to Daft Punk.